SDR x Joey's World “New Direction” Longsleeve Apparel


In collaboration with Joey's World, Joey has taken over the SDR brand with their signature style. The front print features a hand-painted, color block logo, while the back, 5-color print features Joey's amazing take on the classic “Start Today” design.

Designed by Joey Goergen

Joey Goergen is an Artist/Illustrator from Buffalo, New York currently living in Ohio. Joey's style is very distinct, colorful and playful, with lots of organic shapes and subjects. You may recognize his work from album art & merch designs for artists like Anxious, Sunstroke and One Step Closer.

— Printed on a heavyweight, “Ivory” Comfort Colors longsleeve
— 4-color screenprint on front / 5-color screenprint on back
— Shirts may run a little larger in size
— 100% ring spun cotton
— Soft washed garment dyed fabric
— Twill taped neck and shoulders
— Twill label